If you want to stand out from your peers it’s good to understand the full power of the platform and know the features most people don’t know about.

It can be really distracting to hear a bunch of people talking over one another when you kick off a meeting. A good solution is to use what’s called a Personal Meeting ID (PID) which gives you control of the Zoom environment right from the start.

Features of your PID include:

• Using the same invite ID and URL whenever you start a meeting, bypassing the need to repeatedly check the settings. Note: because it’s a permanent URL,you should uncheck the “Allow participants to join anytime” setting to prevent randoms dropping in unannounced.
• Placing participants into a “waiting room” which lets them in when you are ready to begin– either individually or all at once.
• Automatically recording your meetings on your computer. Having a video of your presentation is always a good idea so you can re-use your content.

You can help to ensure a quality audio recording by placing everyone on mute by default. And while this feature is more appropriate for meetings vs. presentations, it’s a great thing to know about – and to tell your audience about. It’s easy to use, hold down the spacebar to un-mute yourself and let it go to turn your audio off again. It prevents people from forgetting to re-mute when they walk off to do something else forcing you to listen to their snoring dog or screaming baby.

Even if it doesn’t get used during your presentation (unless it’s a workshop you won’t want people to randomly chime in), many of your audience will thank you for learning this tip.

Note: You may need to enable it in your Zoom Preferences.

If you have a host or a co-presenter there will be content in the session that’s not yours. Having separate audio recordings lets you use only the audio that was from your part of the presentation.

You can enable this in Preferences > Recording.

Cool Zoom Feature #4 – Enable non-verbal feedback

To make your presentations interactive you can enable the non-verbal feedback feature. This allows participants to express reactions to your presentation.

This is not to be confused with ‘meeting reaction emojis’ which are temporary reactions that disappear after 5 seconds. To be honest, it’s hard not to be confused when there are two sets of interactions with different names.

Non-verbal feedback is for direct feedback to the speaker or host that others can agree with by clicking the same icon. The result is that the speaker can see how many people are expressing the feedback.

The options for non-verbal feedback are shown in the image below:

An example of how this would be used in a presentation is to ask the speaker to speed up or slow down. This might seem like a weird thing to be told during your talk, and if it’s just one person asking you’d most likely ignore it. But if 50 people are saying to slow down, that’s a pretty good indication that your current presentation style isn’t working for them.

It provides a pretty amazing insight – something I wish I’d had that feedback during an on-stage talk.

You can also use it to ask binary questions to the audience that they can respond yes or no to – a great way to segment the audience so you can tailor your content based on their responses.

Combine this feature with a QTINTA audience participation question for a really engaging experience. You’ll have to watch the video to know what QTINTA means.

Zoom includes a “Touch up my appearance” filter in the “Preferences > Video” settings, which gives your skin a softer appearance. There’s a slider that lets you control how much it applies the effect. It can look weird if you crank it too much, but having just a little can really help – especially if you’re looking a big bedraggled.

Settings are maintained when you quit so you can expect to look the same way every time.

We’re all familiar with Zoom backgrounds, but a more impressive feature in my mind are the video filters. You can access them via the “Stop Video” dropdown arrow. Yes, there are some silly ones which can be funny when in a meeting, but for presenting stick to the non-silly ones. They can help improve the quality of your on-camera look. I particularly like the first option “Boost” which kicks your contrast up a notch removing any bland washed out lighting, it also removed some warmer tones which I like as it reduces the redness I often have in my skin.

You can see that it increases the contrast but also cuts down on the redness in my face.

Unlike the “Touch up my appearance” feature, your video filter settings are not maintained between sessions, which is a frustrating extra step each time if you found a setting you like.

This can be a good setting if you want to make your talk feel more personal. It shows your camera video beside your slides, and viewers can resize the videos as they see fit.

It can be a good idea to point this out as not everyone will know.

E.g. “You should be viewing this presentation in side by side mode so you see me and the slides. If you want to make the slides bigger (or smaller) you can resize them by dragging the slider between my video and the slides.”

A really cool feature of Zoom is Annotations. This lets you write or draw on top of the screen you are sharing. Once the feature is activated, you can access it from the menu at the top when you are sharing your screen.

This is really helpful when you have a complex slide and you want to focus people’s attention on different areas of the screen as you talk. When presenting live on a stage you can gesture towards a particular area, but it’s not as easy in a virtual presentation which is why it’s handy.

There is also a Whiteboard feature that gives you, well, a whiteboard. This could be useful if you find that you need to dig into a point you’re making in a more detailed way or discover during your talk that you need a different way to explain it.

You might want to take a quick screenshot when you’re done if you happened to get some interesting ideas marked up.

Rock open a whiteboard and sketch a diagram. Having a tablet and pen would be very helpful for this, versus trying to draw with a mouse. It might be wise to use the non-verbal feedback feature to get folks to say “Yes” to a “Let me know if you’re ready to move on” question.

Note, this is a screen sharing feature, so in order to get to the whiteboard, you need to stop sharing your screen, then share once more but choose Whiteboard as the option. Then you’ll have to stop sharing and share your slides again. Make sure you’ve practiced this if you think you’ll be using it.

Zoom has transcription features that let you add closed captions to your session. You can do it manually for free, but that means someone will have to type them live, which is a pretty specific skill to have, and requires someone to do it for you.

If you have a paid Zoom account (roughly $20/month) live transcriptions are included. An alternative is to integrate with a platform like Otter.ai, to add closed captions in real time. You can also use Otter for transcribing any other audio or video files you have which makes it a much better value.

There are several reasons why closed captions are a good thing to do.

• No headphones: if an attendee doesn’t have or forgot their headphones and they’re in an environment where they can’t have the volume on, closed captions are a life saver that could be the difference between them staying or leaving.
• Accessibility: Captions allow meetings to be accessible to all. For the deaf, hard of hearing, or non-native speakers, they are an absolute necessity to understand what’s going on.
• Attention and recall: closed captioning can increase the amount of your content that an attendee comprehends and remembers. This is because they are getting it using two senses, and you have to focus more intently when you are reading.

You can check out Otter here to set up live captions.

Without question, one of the most popular Zoom features is Breakout Rooms. They are exactly as they sound, allowing you to break out attendees into separate rooms. This could be for hosting a multi-track event where there is a speaker in each breakout room, or more commonly it is to allow groups to work together away from the “Main Room” and then come back in to rejoin you as the speaker.

This is a wonderful feature if you are running workshops that require groups to work through some of your worksheets or tasks for example.

There’s a good demo of how to use Zoom breakout rooms here.

Nobody shows up at the same time to a presentation, and you don’t always want to start until an acceptable threshold of attendees have arrived. Particularly if the beginning of your talk is fundamental to your big idea.

The waiting room is basically a holding area where attendees are listed as they show up. They get to see a simple welcome screen (annoyingly simple really – I’d much prefer to have the options to have a fully custom slide in there), and you can admit them one by one, or all at once, when you are ready to begin.

It also allows you to block people from entering, although for the most part there’s not much reason to do this when you are presenting to a large audience. Useful if someone becomes disruptive for any reason.

Caution: it’s very easy to forget about the waiting room and have people sitting around unable to get in after you’ve started. I recommend assigning this task to your co-host.

Cool Zoom Feature to Avoid – ‘Present with your PowerPoint or Keynote slides as a virtual background’.

This is an interesting feature that’s worth discussing both for why it’s cool and why it’s uncool.

What it does

Instead of a regular screen share, it takes your slide deck and sets it as the background much like any other Zoom background. As such it places a ‘mini you’ floating on top of the slides in cutout mode which is kinda fun. Kinda.

To access the feature (beta at time of writing) click the “Advanced” tab in the “Share Screen” popup, and select “Slides as Virtual Background”.

This is what it looks like from the attendee’s perspective. And yes, you appear twice on the screen. Once on top of your slides, and again beside them. Silly.

Note: you must download a local copy of your slide deck to your computer as it doesn’t connect to cloud-based slides.

If you have audio and video in your slides, checking the “Share Sound” option at the bottom-left of the share popup should make that transmit to the audience. However, it doesn’t. In fact I couldn’t get any video or audio to play at all.

There’s also a second “Split Video from Slides” option which kinda defeats the purpose. As you can see below, you are back with your regular background in a separate window, and you are only on the screen once.

With the split setting in place, it would be a fair to wonder why you’d use this feature as it looks just the same as the regular view.

There are however, a few key differences.

The major difference is that you don’t need to have your slides in fullscreen mode on your computer. In the screenshot below you’ll see that I’m looking at a Zoom window with my slides inside it. I can now move through my slides while having other windows open such as the chat and participant windows. This is actually pretty great as the audience doesn’t see your layout, they see what they would normally see.

A nice side effect of this setting is the audience won’t see the awkward moment at the start of your talk where your whole screen is visible until you start the slides.

Looking at the main window, you can clean up the view a bit by having attendee video off by un-checking “More > Allow Participants to Start Video” in the Participants panel, and then selecting “Hide non-video participants” from the “…” menu on one of the participant video boxes.

You can take it a step further if you select “Hide self view” from the … on your video thumbnail. This will give you a view of just your slides. As much as the layout annoys me (I’d rather pop the self view out to the side with the chat), it can be important to see yourself to make sure you’re not moving out of frame – particularly if you are speaking standing up.

However, at this point in the beta it’s just not usable enough to be a serious and professional solution because of a few technical failings:

• It’s buggy like most beta features are
• It doesn’t show any animations or slide transitions
• If you are recording the screen, the merge view while fun, is a little unprofessional looking
• Audio and video didn’t work at all for me, despite there being a setting to allow slide audio to work. I think this might be because the videos didn’t play.
• When you start the share it has to process the slides before it starts which causes a delay if you aren’t expecting it.

Overall, it’s a feature with some exciting elements, although to be perfectly honest, the good aspects are nothing to do with the feature itself, but are side effects. I’d prefer to see a new feature that allows you to avoid presenting in fullscreen to allow a much greater degree of presenter screen setup.

The chapter title says it all. Do these things and your virtual presentations will be better. If you don’t, your presentation won’t be better than the last one you did, missing an important opportunity grow your skills as a virtual presenter.

Seriously. Do these things.

Your slides might look amazing on your retina laptop or 5K monitor, but not all screens are alike, and your super-detailed tiny-text “revolutionary new marketing method” process diagram might look more like a dot-matrix printout to someone with a lesser screen.

Viewing your slides on a smaller or alternative screen isn’t enough. You also need to view them on Zoom on that screen, because virtual presentation software tends to change things you wouldn’t expect.

The golden rule of presentation QA is to run through every slide on the platform you’re going to be delivering on (Zoom, GotoWebinar, etc.) watching out for the things below:

• Any virtual presentation platform will add small visual artifacts to the video stream—they’re imperfect degenerative medium where some quality will be lost in transmission. As a result, your slides will never be quite as sharp as directly viewing your slides.
• If you have audio in your slides, check that the audio levels are balanced and not too loud or quiet. Remember to also test it with headphones on as that’s a common listening scenario for your audience.
• If you have video in your slides it may not come across well when presenting virtually. There’s usually some lag or choppiness that makes it skip frames. This can make the audio look out of sync.
• If you have multiple slides with audio, set them at the exact same level so people don’t get deafened. A common problem in that scenario is that the attendees will turn down their audio if you blast them, and then the next time you have audio it’s too quiet to hear properly. Your presentation software will have a setting for the audio or video volume. The best way to make sure they are the same is to move your slides to be one after the other (you can reorder them afterwards), then step through them to gauge the balance.
• If you have complex animations or transitions, they may render more slowly or less smoothly when piped through Zoom and a wifi connection. If they don’t work the way you want them to, consider simplifying them (fewer animations) or removing them altogether – replacing them with static slides. You can still use a technique like the Progressive Reveal to create a pseudo animation effect.

To prevent an audio feedback loop when testing your audio and video slides, have your partner/friend/colleague be on the viewer/attendee side in another room.

Whatever your specific case is, there’s a good chance that on the viewer’s side it’s not as perfect. So double, triple, and quadruple check.

I guess you should also single check. Why does nobody say that?

“You should single check your work to make sure it’s awesome.”

Weird.

The best way to QA is to record some video of it from the viewer’s perspective. Have your QA buddy record their screen (with audio). If you don’t have anyone to help you, just set up your extra laptop (hopefully you have one somewhere) in another room and record the screen from there. If you’re using a Mac, Quicktime is an easy way to get a recording. On a PC, you can use PowerPoint to do a screen recording (more on that later), or find some free screen recording software for a test.

If you do have a helper, you can also reverse roles where they present and you observe on their machine. This will give you the truest sense of what might need to be fixed. It’ll no doubt be quite hilarious to watch, unless they turn out to be better at it than you.

My typical advice regarding hashtags is to make sure you update them to use the current event’s hashtag if you’ve used this slide deck before. If you don’t it looks awful to the audience and makes them feel like you didn’t put in the effort to make a presentation just for them.

However, the main goal of this entire guide—primarily covered in chapters 10 and 11—is to ensure you create a professional-grade recording of your virtual presentation that you can repurpose over and over for multiple virtual events.

If you leave event hashtags in your slides they will be forever embedded in your recording, rendering it useless for re-use. And trust me, once you’ve created a high-resolution awesomely edited recording of your talk, you will feel amazing about it.

It may feel counterintuitive, but you should delete all the hashtags from your slides.

If the event mentions it and asks you why or asks you to include them, just politely let them know your rationale. I’ve found that many virtual events have interactive chat in the interface they use which tends to dilute the number of people hanging out on a Twitter hashtag anyway.

If attendees have a poor connection they can always leave and download the video and slides later on.

But the presenter is the one person who absolutely must have a great Internet connection, and the best way to do that is to have directly wired Ethernet.

A side benefit of this is that it will help you end the endless debate over who’s connection is causing the problem. I’m sure you’ve been in a meeting where someone suggests your Internet is slow, and you say yours is fine, and they say that theirs has been working brilliantly all week.

Just say “Yeah, but I have a hardwired Ethernet connection.” End of conversation.

If you don’t have a wired connection, work on getting one set up, and in the meantime tell your eager tech wannabe roommates NOT to reset the ******* wifi while you’re presenting.

“Is this mic on? Can you hear me at the back?”

Sometimes your mic will stop working, and it’s one of the most uncomfortable panic-ridden things that can happen to a speaker (see When Things Go Wrong). It could be a dead battery issue, or your headphone cable could be old and the internal wiring failed.

Whatever the cause, you need to have a way to deal with the problem.

If you are using a posh external mic that stops working, ditching it for the internal microphone of your laptop will likely degrade the audio quality significantly, but it’s better than nothing.

In a later chapter I do a deep dive comparison video about microphone options for virtual presenting.

Probably the simplest backup is another set of headphones. The classic Apple headphones are only $25 now. Make sure you get the ones with the 3.5mm jack, and not the lightning cable, (especially if you’re not an Apple person) as that’s only useful for your iPhone. And if you aren’t an Apple person, there are a million other options on Amazon.

However, be warned that these headphones are rife with audio problems such as noisy cables (you’ll need to sit still which sucks), and they should only be used on Zoom. When using them with any other audio recording software they have a horrific background hiss that destroys your audio, but Zoom’s noise removal feature (on by default) actually does a fantastic job of removing it, making them a viable last minute solution. Hopefully, you’ll never need to use them.

The non-verbal feedback feature of Zoom is a great way to make your talk more dynamic. But you don’t want to try and explain it in the middle of your talk as it’ll break the flow and screw up the fluidity of your recording.

Instead, consider which aspects of the feature you want to use, and have a slide at the start of your presentation (slide 2 for example) that focuses on this. You can quickly walk people through how it works, and tell them how you’ll be using it throughout.

It goes without saying, but I’ll say it anyway. You don’t want attendees, whether it’s 5 or 500, to be chatting before or during your presentation. So this one is simple. Make sure you mute everyone. If you’re using your Personal Meeting ID you might have this already set up.

You can mute everyone in the Participants sidebar, or as a global default setting in the web portal administration settings “Settings > Schedule Meeting > Mute all participants when they join a meeting”.

Just because you can present in your PJs it doesn’t mean you should present in your PJs. Treat it like an on-stage talk and get ready in your mojo outfit. You’ll gain confidence and look more professional.

Something I like to do when I’m on the road presenting, is lay out my clothes the night before. It helps me get in the right mindset and also saves time the next day when you might be stressing out.

Take a look at your computer right now and count A) how many different apps are running, and B) how many tabs you have open in your browser.

Here’s a screenshot of mine, for reference.

Tabs open in Chrome? 39. Apps open? 20

You need to be concerned about two things, the amount of memory and processing power being hogged by all the apps you have open, and the number of ways you might receive a notification during your talk.

For PCs running Windows 10, there’s a built-in function to silence notifications when presenting. But if you’re a Mac user the settings for this are horrendous (slightly better in Big Sur). Fortunately there’s a free app called Muzzle that silences all of your notifications as soon as you share your screen.

It’s common for your host to ask questions that the audience has submitted in the chat window (or the Q&A window for Zoom Webinars) at the end of your session. The best way to utilize this opportunity—if you’re still in control of the screen—is to have two slides prepared.

The first slide should simply have Q&A written on it, really big.

The second slide should be a promo slide with a special offer you have.

I like to leave up the Q&A slide until the questions start, then flip it to the promo slide so it can sit there for the next 5-10 minutes. It’s a great way to have it visible for a long period of time without actually having to be salesy in your presentation.

It’s fairly common that an event organizer will ask you if you have something to promote, but if they don’t, ask them if it’s okay that you use a slide at the end like this.

If you spend a lot of time on Zoom, instead of using a Zoom background, start thinking about how you can built a bit of a set where you do your presentations. Not only will it look more professional, but it will fill you with confidence and make you feel like you’re in presentation mode when you’re there.

I’m fortunate to have a space for my office/studio, and I’ve seen and felt the difference a well-designed environment makes when I show up to work. It took me months to get it right, so don’t think you have to suddenly have something perfect. Just chip away at it over time, turning on your webcam every day and giving a little thought as to how you can make the space more special. Small shelves with plants or books can work great, and Pinterest is definitely your friend for this type of thing.

Many folks won’t have a dedicated workspace to claim as your “stage”, but I’m pretty sure your significant other won’t complain if you make your home that little bit nicer.

Speaking of “stages”, I actually built a stage in my studio—almost burning down the house in the process—but that’s a story for another time. Like I said, it took months to get to this stage. I keep saying stage.

Restarting your computer can help speed it up a bit, especially if you haven’t done it in ages. Any little performance advantage you can get is valuable for a live presentation. It will help clear out any processes that are stuck or hogging the CPU.

However, it’s best not to do this right before your talk, as you risk it doing some weird software updates that take hours to complete.

As Springsteen said in Dancing in the Dark—”I check my look in the mirror, I wanna change my clothes, my hair, my face.”—you should always check how you look on camera before the presentation starts. Adjust the angle of the camera for your most flattering look and the best view of your background, which of course is a well-decorated wall, and not a zoom background of a beach or mountaintop.

Make sure to turn on the lights you’ll be using to light your lovely face, wick away any sweat using blotting wipes, and apply some simple makeup to remove shiny reflections from your head. More details on those techniques in the lighting section.

Here’s the smart part, record your test meeting and play it back to make sure there are no weird things in the background, it’s often easier to analyze a recording as opposed to your webcam view.

At the same time as your camera check, watch your test recording and listen very carefully for any noise in the background. You’ll be surprised at how oblivious you can be to background noise when you’re busy and/or nervous.

Sounds to watch out for:

• Laundry sounds: Depending on where your washer/dryer are it may not be an issue, but the low hum can travel far. Start a Zoom recording, making sure to use which ever audio (mic) input you plan on using, go turn on your washer or dryer or dishwasher, then come back and replay the recording to see if it’s discernible. Crank the volume to make sure. There is NOTHING worse than doing a badass presentation then finding out the recording is ruined by a persistent hum in the background, or the sound of someone’s hoody zip clattering round and round in the dryer.
• Tube lights: If you have any tube lights where you are recording, or even in a nearby room, turn them off. They can be soooo noisy. Then put in the effort to replace them with silent LED tube bulbs when you have time. It does require some rewiring, but it’s not that hard—I did it recently and I made sure to choose bulbs with the same colour temperature as the lights I’ll be using to light me up in the video–more on that in the A/V chapter.
• Ceiling fans: Another subtle and repetitive sound. Turn ’em off unless the resulting heat will make you sweat to the point of scaring the audience.
• Heating: Not all heating is noisy, but many houses in North America use what’s called forced air. It’s noisy. A low hum, yes, but it’s an audio killer.
• Noisy clothes: Your clothes can cause bad scratching sounds—even if you use a shotgun microphone that’s not attached to your clothes—which is an audio killer. What happens is that any loose clothing rubs against you when you gesticulate with your arms. Tighter clothes like a t-shirt are the solution to this. I go into more depth including a comparison video in What to do When Noisy Clothes Ruin Your Audio.
• Noisy shoes: if you’re wearing any kind of heels, they will cause irritating sounds if you shuffle your feet (while presenting standing up, which you should do). The simplest solution is to take them off and present in your socks (or bare feet).
• Analog watches: I’m kidding.

And make sure everyone in the house knows not to bother you while you’re presenting. If you are in a room with a door, hang a sign on it with the time of your event, and say not to disturb you until you take the sign off the door.

Guess what? Not every thing you can do as a virtual presenter is something you should be doing—I’m talking about you, speaker who likes to take a bathroom break while mic’d up, two minutes before the session starts.

Similarly, not every feature of Zoom has a positive impact on the audience or speaker experience. In this short and not-so-sweet chapter I’ll give you some tips about things to avoid so your talks go more smoothly.

If you’re running the show yourself this is an important one. The free Zoom plan allows up to 100 attendees which is great, and more than enough for a small event, however there is also a 40-minute time limit, which would be very embarrassing if you didn’t know that and all of a sudden everyone gets kicked out of your virtual event.

This is a classic intro statement that nervous presenters ask, but it makes you sound unprofessional. Instead, make a subtle change to how you position it, like this:

“Thanks {host name}, let’s get started, and let us know in the chat window if you have any issues hearing my audio.”

When you do this, the laptop will be off to one side and your audio will be really quiet and sound like you’re in a different room.

Just as you shouldn’t use a stock photo as the header background on your website, you shouldn’t use them in your presentations. To illustrate my point, it’s way too common for software companies to think it’s cool to use an overhead shot of a laptop and a coffee cup. It’s actually hilarious how prevalent it is. I recommend entering the URL of any image you’re considering using into tineye.com which will tell you how many times it’s been used.

If you absolutely have to use one, try hard to find one that’s not so widely used. Unsplash.com is a good resource for free photography that’s typically got less of a stock feel to it.

But all in all, the best way to avoid using stock photos is to develop an original content mindset (in chapter 6).

Zoom backgrounds can be fun in meetings, but when you’re presenting it can look unprofessional and can be really distracting. It can also make some of your head/hair disappear and speaking for myself, I need all the hair I can get.

This is a big no-no on certain types of call. For a presentation you can make a statement that it’s being recorded, as this is always helpful information for attendees to know (no permission needed) but if it’s a meeting with a client, customer, or coworker, you should be explicit that you are recording and why: “If it’s okay with you I’d like to record the call so I don’t miss any of the details.” This is important when you are a guest in an interview too. Asking for permission will add a level of trust and respect in the eyes of who you are asking – and in the very rare occasion that they say no, be graceful and say okay no worries. Then follow up with,”I may be taking notes throughout so bare with me if I’m scribbling”.

Also be aware, that if you are recording the session, everyone on the other side will see a blinking “recording” signal in the top-left corner, so there’s no creeping allowed.

To recap, remember these rules when it comes to recordings:

• Meetings: Ask for permission, and don’t record if your guest is uncomfortable with it.
• Presentations: Let people know that it’s being recorded and that you will be making it available after. Ideally after some post-production enhancements in chapter 11.

This is a nightmare as the other participants are suddenly without a meeting and they might not know why. Then they have to re-coordinate to set up a new meeting, which is always a chore and often involves Slack or text messages or even worse, emails.